Staying ahead of the technological curve is vital. Yupii prides itself on the technological DNA that prevails within the team.
The experience and capacity for innovation ingrained in the team's DNA give Yupii a competitive advantage.
Leveraging strategic alliances, such as VISAVIS, reinforces Yupii's position as a significant competitor.
Welcome to the YUPII Brand Guidelines page. Our brand is more than just a name or a logo – it’s a reflection of our values, mission, and the innovative spirit that drives us. This page provides an overview of our brand’s visual identity and the guidelines that ensure consistency and recognition across all platforms and communications.
The visual identity of YUPII is essential to maintaining a strong and cohesive brand image. It has been meticulously designed to reflect our mission of empowering companies and enhancing the employee experience through flexible benefits. Our logo, colors, typography, and overall design elements work together to create a visual language that is both modern and approachable.
Our logo is a key element of our brand identity. The stylized letter ‘Y’ symbolizes a person with arms open, representing our focus on people and their well-being.
Additionally, it resembles a digital on/off switch, highlighting our connection to technology as a facilitator of processes. The letters ‘ii’ are designed to represent a group of people, indicating our target audience – employees and HR professionals who benefit from our platform.
YUPII’s color palette has been carefully selected to convey vibrancy, trust, and innovation. The primary colors include shades of blue and purple, which represent reliability and creativity. Secondary colors bring energy and warmth to the brand, making our communications more engaging.
For your convenience, we provide downloadable resources that include our logo files, color palette references, and typography settings. Please ensure you are using the most up-to-date versions of these assets to maintain brand consistency.
If you have any questions about how to apply our brand guidelines, need specific assets, or for media relations, please contact our marketing team at marketing@yupii.net.